The Blog

Building a Scalable Data Lake on AWS: Lessons from the Trenches

After migrating three enterprise data warehouses to AWS S3-based data lakes, I've collected a set of principles that separate architectures that scale gracefully from the ones that quietly become technical debt.

dbt in Production: What Nobody Tells You

dbt has transformed how teams write and maintain SQL transformations. But the gap between a working dbt project and a production-ready one is wider than most teams realize.

Snowflake vs. BigQuery vs. Redshift in 2025: A Practitioner's Take

Every month someone asks me which cloud data warehouse they should use. The honest answer is: it depends — but here's a framework that actually helps you decide.

10 Ways to Make Your Spark Jobs Stop Crying

Merge Strategies with Git…did you say a three-way?

Interview Questions To Master for HTML/CSS Front-End Designer Roles

The Burt’s Bee’s Marketing Philosophy: How to effectively promote your product while raising…